VIDEM Museum
UX/UI, Web Design
2018
VIDEM – Visual Design Museum – in Milan redefines how visual design is experienced, blending education, culture, and inclusivity. Its identity is rooted in light, color, and architectural geometry, creating a space where vision comes alive.
Problem
VIDEM is a newly established visual arts museum offering a unique, multifaceted cultural experience. Its differentiated approach spans a physical collection, a rich archive, and dynamic events, making it a hub for both art connoisseurs and casual visitors. VIDEM embraces inclusivity and accessibility, inviting people of all ages to explore and engage with the world of visual design.
Solution
To extend its reach beyond the physical space, VIDEM has developed an integrated digital ecosystem composed of a website and a mobile platform. This ecosystem allows users to access information, book tickets, and experience virtual tours and interactive wikis, enabling engagement with the museum’s offerings even from home. The digital identity reflects the museum’s conceptual foundation: the wave nature of light, its manifestation through colors, and the geometric clarity of its architecture. These elements create a coherent, visually rich, and immersive experience that mirrors the museum’s physical and conceptual vision.
Problem
VIDEM is a newly established visual arts museum offering a unique, multifaceted cultural experience. Its differentiated approach spans a physical collection, a rich archive, and dynamic events, making it a hub for both art connoisseurs and casual visitors. VIDEM embraces inclusivity and accessibility, inviting people of all ages to explore and engage with the world of visual design.
Solution
To extend its reach beyond the physical space, VIDEM has developed an integrated digital ecosystem composed of a website and a mobile platform. This ecosystem allows users to access information, book tickets, and experience virtual tours and interactive wikis, enabling engagement with the museum’s offerings even from home. The digital identity reflects the museum’s conceptual foundation: the wave nature of light, its manifestation through colors, and the geometric clarity of its architecture. These elements create a coherent, visually rich, and immersive experience that mirrors the museum’s physical and conceptual vision.