Product Design, User Research, UX/UI







Guglielmo Giomi
Product Design
User Research
UX/UI





Unbranding
Writing, Design
2017

Unbranding is a theoretical inquiry of the "unbranding" paradigms from first appearances to early days.

It represents the final project for the Bachelor thesis in Communication Design at Politecnico di Milano. It contains a brief explanation of the Lapis project and a theoretical deepening of "unbranding" concept through case history and theoretical analysis.

Published in 2017.
Available on request.



©Guglielmo Giomi
2025