Toshi
Web Design, UX/UI
2021
Toshi, launched in 2017 by Sojin Lee, a founding member of Net-A-Porter, is a luxury-focused last-mile delivery platform that brings premium retail services directly to customers. Operating in major cities such as New York, London, and Los Angeles, Toshi allows customers to receive high-end fashion, beauty, and lifestyle products at a time and location that suits them, replicating the convenience and personalized experience of in-store shopping.
Context
Luxury retail brands face challenges in providing seamless and flexible delivery experiences that match the high standards of their in-store service. Customers increasingly expect fast, convenient, and personalized delivery options, including services like “try before you buy” or tailored sizing advice. Traditional e-commerce logistics often fail to meet these expectations, with delayed deliveries, inflexible scheduling, and a lack of real-time interaction between the brand and the customer
Solution
Toshi addresses these challenges with a seamless last-mile delivery platform and website designed for luxury retail. The platform offers same-day, next-day, and scheduled delivery with precise time slots, supported by local hubs and a sustainable electric vehicle network. Personalized services, such as “Wait & Try,” “Size Up/Down,” and “Try-Before-You-Buy,” replicate the in-store experience at home, enhancing customer satisfaction. The website complements the platform with an elegant, minimalist design that aligns with luxury branding, intuitive navigation, and responsive layouts across devices, providing both customers and partner brands with easy access to information and a smooth, high-end service experience.
In collaboration with Agency in The Wild
Context
Luxury retail brands face challenges in providing seamless and flexible delivery experiences that match the high standards of their in-store service. Customers increasingly expect fast, convenient, and personalized delivery options, including services like “try before you buy” or tailored sizing advice. Traditional e-commerce logistics often fail to meet these expectations, with delayed deliveries, inflexible scheduling, and a lack of real-time interaction between the brand and the customer
Solution
Toshi addresses these challenges with a seamless last-mile delivery platform and website designed for luxury retail. The platform offers same-day, next-day, and scheduled delivery with precise time slots, supported by local hubs and a sustainable electric vehicle network. Personalized services, such as “Wait & Try,” “Size Up/Down,” and “Try-Before-You-Buy,” replicate the in-store experience at home, enhancing customer satisfaction. The website complements the platform with an elegant, minimalist design that aligns with luxury branding, intuitive navigation, and responsive layouts across devices, providing both customers and partner brands with easy access to information and a smooth, high-end service experience.
In collaboration with Agency in The Wild