Reach Life
Service Design, UX/UI
2022







Problem
The journey out of debt is often broken across multiple tools and services that don’t communicate. Users may discover general advice on one platform, calculate repayment options on another, and attempt to track expenses in a standalone app. This fragmentation forces repetitive data entry, causes inconsistencies, and makes it difficult for people to connect long-term planning with everyday behavior. Combined with the emotional strain of debt and the complexity of financial concepts, this lack of continuity undermines user trust and engagement.
Solution
Reach Life delivers a coordinated service built around three interlinked touchpoints: the website, the Debt Calculator, and the Debt Guru app. The website is the entry point, setting the tone with accessible education and a clear invitation to begin a personalized plan. From there, users transition to the Debt Calculator, a desktop tool that translates their financial inputs into clear repayment strategies, using simple visuals to demystify complex choices. Once a plan is chosen, it flows directly into the Debt Guru mobile app, which supports the user day-to-day with automated expense tracking, reminders, and motivational nudges. By ensuring data continuity, consistent design language, and emotional coherence across all three touchpoints, Reach Life transforms a fragmented journey into an integrated service experience—guiding users seamlessly from awareness, to planning, to daily execution on the path toward financial stability.
The journey out of debt is often broken across multiple tools and services that don’t communicate. Users may discover general advice on one platform, calculate repayment options on another, and attempt to track expenses in a standalone app. This fragmentation forces repetitive data entry, causes inconsistencies, and makes it difficult for people to connect long-term planning with everyday behavior. Combined with the emotional strain of debt and the complexity of financial concepts, this lack of continuity undermines user trust and engagement.
Solution
Reach Life delivers a coordinated service built around three interlinked touchpoints: the website, the Debt Calculator, and the Debt Guru app. The website is the entry point, setting the tone with accessible education and a clear invitation to begin a personalized plan. From there, users transition to the Debt Calculator, a desktop tool that translates their financial inputs into clear repayment strategies, using simple visuals to demystify complex choices. Once a plan is chosen, it flows directly into the Debt Guru mobile app, which supports the user day-to-day with automated expense tracking, reminders, and motivational nudges. By ensuring data continuity, consistent design language, and emotional coherence across all three touchpoints, Reach Life transforms a fragmented journey into an integrated service experience—guiding users seamlessly from awareness, to planning, to daily execution on the path toward financial stability.