Appartamento Studio
Identity
2018
Context
Appartamento Studio is a hybrid creative space located in the historical centre of Florence, Italy. Designed to feel inclusive and homely rather than conventional or corporate, the space encourages creativity, collaboration, and personal expression. Its dual nature—both private and open, intimate yet structured—required a visual identity that could balance discretion with coherence, adapting seamlessly to a variety of physical and digital contexts. The branding needed to resonate with the studio’s eclectic artifacts and objects while maintaining a sense of unity across the space.
Solution
The visual identity of Appartamento Studio reflects its hybrid nature through a design that is understated yet rigorously defined. It employs subtle, minimalistic elements and a restrained palette to maintain discretion, while clear rules and consistent guidelines ensure cohesion across all applications. This approach allows the brand to interact harmoniously with both the interior environment and external communications, making it adaptable to diverse objects, materials, and contexts. The result is a visual identity that is simultaneously intimate, approachable, and professional, reinforcing the unique character of the studio while remaining flexible and enduring.
Appartamento Studio is a hybrid creative space located in the historical centre of Florence, Italy. Designed to feel inclusive and homely rather than conventional or corporate, the space encourages creativity, collaboration, and personal expression. Its dual nature—both private and open, intimate yet structured—required a visual identity that could balance discretion with coherence, adapting seamlessly to a variety of physical and digital contexts. The branding needed to resonate with the studio’s eclectic artifacts and objects while maintaining a sense of unity across the space.
Solution
The visual identity of Appartamento Studio reflects its hybrid nature through a design that is understated yet rigorously defined. It employs subtle, minimalistic elements and a restrained palette to maintain discretion, while clear rules and consistent guidelines ensure cohesion across all applications. This approach allows the brand to interact harmoniously with both the interior environment and external communications, making it adaptable to diverse objects, materials, and contexts. The result is a visual identity that is simultaneously intimate, approachable, and professional, reinforcing the unique character of the studio while remaining flexible and enduring.