https://guglielmogiomi.xyz Guglielmo Giomi Mon, 25 Aug 2025 16:15:46 +0000 https://guglielmogiomi.xyz en https://guglielmogiomi.xyz/Reach-Life Mon, 25 Aug 2025 16:15:46 +0000 Guglielmo Giomi https://guglielmogiomi.xyz/Reach-Life Reach Life Service Design, UX/UI 2023 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/20482860885d333050bd98cb69d114e3a9af15c92d6576b2aaad25cb9ac47cc6/Slide-16_9---9.png" data-mid="237444444" border="0" src="https://freight.cargo.site/w/1000/i/20482860885d333050bd98cb69d114e3a9af15c92d6576b2aaad25cb9ac47cc6/Slide-16_9---9.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b685a93f239cfa646e52226d99324c6677238d02a0de7b6b66e4ad6c24fe8cb1/Slide-16_9---16.png" data-mid="237444449" border="0" src="https://freight.cargo.site/w/1000/i/b685a93f239cfa646e52226d99324c6677238d02a0de7b6b66e4ad6c24fe8cb1/Slide-16_9---16.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dcf774a4640f9c7eaa5b25510dd72f777ee9d96cd3a47c11e72371e9bae13093/Slide-16_9---8.png" data-mid="237444443" border="0" src="https://freight.cargo.site/w/1000/i/dcf774a4640f9c7eaa5b25510dd72f777ee9d96cd3a47c11e72371e9bae13093/Slide-16_9---8.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/db0586b1cf3dd4462dcb687e65c6cda9a42c547ef7090d940b2f0e632a1f136e/Slide-16_9---13.png" data-mid="237444446" border="0" src="https://freight.cargo.site/w/1000/i/db0586b1cf3dd4462dcb687e65c6cda9a42c547ef7090d940b2f0e632a1f136e/Slide-16_9---13.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c32e08a60262dc8d65d15c705ee5c351e66e583ca2add7406111db8fa53a0786/Slide-16_9---11.png" data-mid="237444445" border="0" src="https://freight.cargo.site/w/1000/i/c32e08a60262dc8d65d15c705ee5c351e66e583ca2add7406111db8fa53a0786/Slide-16_9---11.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d5a344055a2510db212e0388408978229577c67eca95b5229b04fed753db4799/Slide-16_9---14.png" data-mid="237444447" border="0" src="https://freight.cargo.site/w/1000/i/d5a344055a2510db212e0388408978229577c67eca95b5229b04fed753db4799/Slide-16_9---14.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f242cbec93e542727696d7323ded9feb387a88c2c3dc957dfb65b9c28c845a5f/Slide-16_9---15.png" data-mid="237444448" border="0" src="https://freight.cargo.site/w/1000/i/f242cbec93e542727696d7323ded9feb387a88c2c3dc957dfb65b9c28c845a5f/Slide-16_9---15.png" /> Problem The journey out of debt is often broken across multiple tools and services that don’t communicate. Users may discover general advice on one platform, calculate repayment options on another, and attempt to track expenses in a standalone app. This fragmentation forces repetitive data entry, causes inconsistencies, and makes it difficult for people to connect long-term planning with everyday behavior. Combined with the emotional strain of debt and the complexity of financial concepts, this lack of continuity undermines user trust and engagement.Solution Reach Life delivers a coordinated service built around three interlinked touchpoints: the website, the Debt Calculator, and the Debt Guru app. The website is the entry point, setting the tone with accessible education and a clear invitation to begin a personalized plan. From there, users transition to the Debt Calculator, a desktop tool that translates their financial inputs into clear repayment strategies, using simple visuals to demystify complex choices. Once a plan is chosen, it flows directly into the Debt Guru mobile app, which supports the user day-to-day with automated expense tracking, reminders, and motivational nudges. By ensuring data continuity, consistent design language, and emotional coherence across all three touchpoints, Reach Life transforms a fragmented journey into an integrated service experience—guiding users seamlessly from awareness, to planning, to daily execution on the path toward financial stability. https://guglielmogiomi.xyz/Akroma Wed, 20 Aug 2025 15:52:28 +0000 Guglielmo Giomi https://guglielmogiomi.xyz/Akroma Akroma OS Interface Study Design System Ops, UX/UI 2024 – in progress <img width="2097" height="1410" width_o="2097" height_o="1410" data-src="https://freight.cargo.site/t/original/i/e1e4a3dc156b860a43b258af31c92a7a0fdb297d8d06ea8e7c6db3f1cd3b4297/Figma-design---IMG_9697.jpg.png" data-mid="237292430" border="0" src="https://freight.cargo.site/w/1000/i/e1e4a3dc156b860a43b258af31c92a7a0fdb297d8d06ea8e7c6db3f1cd3b4297/Figma-design---IMG_9697.jpg.png" /> ContextThe project is part of an open-source OS design system research proposal for Nothing products, aiming to create a cohesive and flexible ecosystem across mobile devices. It addresses the need for a modern interface that combines usability, personalization, and adaptability while aligning with the brand’s forward-thinking approach to technology. SolutionAkroma is an open-source mobile OS interface designed to enhance usability and personalization. The project integrates human-centered design, visual prototyping, modular UI systems, and experimental interaction models to redefine how users engage with their devices. Current iterations feature unified communication flows, an adaptive alert system based on sensor data, and customizable notifications. The design and research process is ongoing, with current testing and refinement ensuring that Akroma evolves into a flexible, community-driven interface that adapts to individual needs and grows with its users. https://guglielmogiomi.xyz/Love-Meetings-2-0 Sat, 03 Dec 2022 14:21:54 +0000 Guglielmo Giomi https://guglielmogiomi.xyz/Love-Meetings-2-0 Comizi d’Amore 2.0 Social Research, Digital Methods 2021 <img width="1536" height="1152" width_o="1536" height_o="1152" data-src="https://freight.cargo.site/t/original/i/2d7fc231703164df907c41eb433add13bade615ebc8bd49ac96f27b252025ec4/Slide-4_3---4.png" data-mid="237234113" border="0" src="https://freight.cargo.site/w/1000/i/2d7fc231703164df907c41eb433add13bade615ebc8bd49ac96f27b252025ec4/Slide-4_3---4.png" /> <img width="1536" height="1152" width_o="1536" height_o="1152" data-src="https://freight.cargo.site/t/original/i/06a62223a6987e38384b1d0f626525027919740fd78a70c33a571928b426e306/Slide-4_3---1.png" data-mid="237234115" border="0" src="https://freight.cargo.site/w/1000/i/06a62223a6987e38384b1d0f626525027919740fd78a70c33a571928b426e306/Slide-4_3---1.png" /> <img width="1536" height="1152" width_o="1536" height_o="1152" data-src="https://freight.cargo.site/t/original/i/e40b5a06462c5b3b28eb5b9c9e7f93878ffa15cf4c504c97ca30350a59a2dfcc/Slide-4_3---6.png" data-mid="237234110" border="0" src="https://freight.cargo.site/w/1000/i/e40b5a06462c5b3b28eb5b9c9e7f93878ffa15cf4c504c97ca30350a59a2dfcc/Slide-4_3---6.png" /> <img width="1536" height="1152" width_o="1536" height_o="1152" data-src="https://freight.cargo.site/t/original/i/aeba6262eb978a0ff093abab46c7434ab982a072f629498093f991065130fe0a/Slide-4_3---7.png" data-mid="237234114" border="0" src="https://freight.cargo.site/w/1000/i/aeba6262eb978a0ff093abab46c7434ab982a072f629498093f991065130fe0a/Slide-4_3---7.png" /> <img width="1536" height="1152" width_o="1536" height_o="1152" data-src="https://freight.cargo.site/t/original/i/79fa587b995770cf567f13bf4c46b391bad45f97c5a893c78dcedda6af004545/Slide-4_3---2.png" data-mid="237234111" border="0" src="https://freight.cargo.site/w/1000/i/79fa587b995770cf567f13bf4c46b391bad45f97c5a893c78dcedda6af004545/Slide-4_3---2.png" /> <img width="1536" height="1152" width_o="1536" height_o="1152" data-src="https://freight.cargo.site/t/original/i/5ac8fce372fac164b43a3ca81c165abc281ef2f50aabd156d3f44fc3bfa8b89a/Slide-4_3---3.png" data-mid="237234112" border="0" src="https://freight.cargo.site/w/1000/i/5ac8fce372fac164b43a3ca81c165abc281ef2f50aabd156d3f44fc3bfa8b89a/Slide-4_3---3.png" /> <img width="1536" height="1152" width_o="1536" height_o="1152" data-src="https://freight.cargo.site/t/original/i/0188680eb7a2f78f62ad42d2033d1ff61b57a00800c06d3a96f4bb159a894a39/Slide-4_3---5.png" data-mid="237234116" border="0" src="https://freight.cargo.site/w/1000/i/0188680eb7a2f78f62ad42d2033d1ff61b57a00800c06d3a96f4bb159a894a39/Slide-4_3---5.png" /> Comizi d’Amore 2.0 (link to full report here) investigates the language and political discourse around LGBTQIA+ civil rights in Italy (2021), reinterpreting Pasolini’s Comizi d’Amore (1964) through the lens of digital methods (Rogers, 2013) and controversy mapping (Venturini, 2010). By combining data collection, network analysis, and sentiment mapping, the project translates documentary-style inquiry into computational research practice. Context Understanding the dynamics of political debate on LGBTQIA+ rights in Italy requires going beyond traditional media and survey-based approaches. Online discourse is highly fragmented, dispersed across platforms, and often polarized. Capturing these dynamics means facing the challenge of unstructured, large-scale social media data and transforming it into meaningful evidence of how language, sentiment, and communities shape political narratives. Methodologies The project adopted digital methods for social research and controversy mapping techniques to analyse public discourse. Using Python and R for data collection and processing, and Gephi for social network visualization, conversations were mapped to reveal clusters of debate, connections between actors, and the circulation of specific narratives. Sentiment analysis and topic modelling were applied to classify and interpret how language framed civil rights issues and to understand emotional dynamics over time. Results The research produced a networked map of discourse communities surrounding LGBTQIA+ rights in Italy in 2021. It highlighted how different groups clustered around specific framings, identified influential voices, and showed how sentiment shifted across moments of heightened debate. By translating Pasolini’s journalistic-documentary approach into computational methodologies, Comizi d’Amore 2.0 demonstrated how digital methods can enrich cultural and political analysis. The study contributes both to the understanding of LGBTQIA+ rights discourse and to the growing field of data-driven social research.Rogers, R. (2013). Digital Methods. MIT Press. Venturini, T. (2010). “Building on Faults: How to Represent Controversies with Digital Methods.” Public Understanding of Science, 19(3), 258–273. https://guglielmogiomi.xyz/Undisciplining-Photography-Symposium Mon, 07 Mar 2022 09:09:01 +0000 Guglielmo Giomi https://guglielmogiomi.xyz/Undisciplining-Photography-Symposium Undisciplining Photography Symposium Web Design, Identity 2021 <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/bbea0c474924956cf75807a6a62677b64f06c979f7c8ef4bedfc6c2ed34c003b/MacBook--13.png" data-mid="237238213" border="0" src="https://freight.cargo.site/w/1000/i/bbea0c474924956cf75807a6a62677b64f06c979f7c8ef4bedfc6c2ed34c003b/MacBook--13.png" /> The Undisciplining Photography Symposium, held on May 27–28, 2021, at the Nederlands Fotomuseum and Wereldmuseum Rotterdam, invited photographers and researchers to debate the potential of photography in contemporary visuality. Organized by the MA Photography &amp; Society program at the Royal Academy of Art, The Hague, the symposium explored questions such as: What issues shape our lives today? How do you approach them visually? What informs your visual strategies? ProblemThe symposium’s extensive program of speeches, talks, and debates, spanning multiple thematic sections and diverse topics, made it challenging for participants to navigate the schedule efficiently. Presenting this wealth of information in a clear and accessible way was essential to ensure attendees could fully engage with sessions, locate relevant content, and participate meaningfully in discussions. Without a structured approach, attendees risked feeling overwhelmed by the complexity and scope of the event. SolutionTo address this challenge, a streamlined, one-page website was developed, featuring an intuitive index that organizes all sessions, talks, and debates in a single, easy-to-navigate layout. The website categorizes content into thematic sections, providing detailed information on speakers, topics, and schedules. This design allows participants to quickly find relevant events, explore the program efficiently, and access information without confusion. By presenting the symposium’s complex program clearly, the website enhances user experience and facilitates deeper engagement with the event’s critical discussions. https://guglielmogiomi.xyz/Toshi Thu, 29 Oct 2020 09:15:10 +0000 Guglielmo Giomi https://guglielmogiomi.xyz/Toshi Toshi Web Design, UX/UI 2021 <img width="1580" height="1136" width_o="1580" height_o="1136" data-src="https://freight.cargo.site/t/original/i/69097313eabb6ce41f74cf5858e96f1eb64afd672ede017f49c733565ce63c90/quick-mockup-mac1.png" data-mid="87033214" border="0" src="https://freight.cargo.site/w/1000/i/69097313eabb6ce41f74cf5858e96f1eb64afd672ede017f49c733565ce63c90/quick-mockup-mac1.png" /> <img width="2318" height="1600" width_o="2318" height_o="1600" data-src="https://freight.cargo.site/t/original/i/d2c022d0eb69c5f4433e560038c1d26539ee3ddc470e5c538ec639515b0a5e7a/iPhone-X-Mockup.png" data-mid="237240031" border="0" src="https://freight.cargo.site/w/1000/i/d2c022d0eb69c5f4433e560038c1d26539ee3ddc470e5c538ec639515b0a5e7a/iPhone-X-Mockup.png" /> Toshi, launched in 2017 by Sojin Lee, a founding member of Net-A-Porter, is a luxury-focused last-mile delivery platform that brings premium retail services directly to customers. Operating in major cities such as New York, London, and Los Angeles, Toshi allows customers to receive high-end fashion, beauty, and lifestyle products at a time and location that suits them, replicating the convenience and personalized experience of in-store shopping.ContextLuxury retail brands face challenges in providing seamless and flexible delivery experiences that match the high standards of their in-store service. Customers increasingly expect fast, convenient, and personalized delivery options, including services like “try before you buy” or tailored sizing advice. Traditional e-commerce logistics often fail to meet these expectations, with delayed deliveries, inflexible scheduling, and a lack of real-time interaction between the brand and the customerSolutionToshi addresses these challenges with a seamless last-mile delivery platform and website designed for luxury retail. The platform offers same-day, next-day, and scheduled delivery with precise time slots, supported by local hubs and a sustainable electric vehicle network. Personalized services, such as “Wait &amp; Try,” “Size Up/Down,” and “Try-Before-You-Buy,” replicate the in-store experience at home, enhancing customer satisfaction. The website complements the platform with an elegant, minimalist design that aligns with luxury branding, intuitive navigation, and responsive layouts across devices, providing both customers and partner brands with easy access to information and a smooth, high-end service experience. In collaboration with Agency in The Wild https://guglielmogiomi.xyz/Videm Thu, 29 Oct 2020 09:38:44 +0000 Guglielmo Giomi https://guglielmogiomi.xyz/Videm VIDEM Museum UX/UI, Web Design 2018 <img width="2234" height="1596" width_o="2234" height_o="1596" data-src="https://freight.cargo.site/t/original/i/eb3e0fe48a047f061e6fbcbc60a934cbad6aedc7b1e15a7727c15e1ec14fef9b/videm-digital-4.jpg" data-mid="87042188" border="0" src="https://freight.cargo.site/w/1000/i/eb3e0fe48a047f061e6fbcbc60a934cbad6aedc7b1e15a7727c15e1ec14fef9b/videm-digital-4.jpg" /> <img width="1800" height="1188" width_o="1800" height_o="1188" data-src="https://freight.cargo.site/t/original/i/52485e45524e1873ddc1cb8cfd1b7261eafa1afc04c5042b5a4a51030929d472/IMG_9984.jpg" data-mid="87041803" border="0" src="https://freight.cargo.site/w/1000/i/52485e45524e1873ddc1cb8cfd1b7261eafa1afc04c5042b5a4a51030929d472/IMG_9984.jpg" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1df791bfc76c1da704d8ba1d3ff4fe4a52dfc7ee0a8447c8faebb5583c7bcb2a/Videm-App-Screens-Gray.jpg" data-mid="87041636" border="0" src="https://freight.cargo.site/w/1000/i/1df791bfc76c1da704d8ba1d3ff4fe4a52dfc7ee0a8447c8faebb5583c7bcb2a/Videm-App-Screens-Gray.jpg" /> <img width="1800" height="1188" width_o="1800" height_o="1188" data-src="https://freight.cargo.site/t/original/i/e28abc6363fb03564dc08bf8c6a8d0e8add5784142b60e2326cd327f3d143c2a/IMG_9876.jpg" data-mid="87041800" border="0" src="https://freight.cargo.site/w/1000/i/e28abc6363fb03564dc08bf8c6a8d0e8add5784142b60e2326cd327f3d143c2a/IMG_9876.jpg" /> VIDEM – Visual Design Museum – in Milan redefines how visual design is experienced, blending education, culture, and inclusivity. Its identity is rooted in light, color, and architectural geometry, creating a space where vision comes alive. Problem VIDEM is a newly established visual arts museum offering a unique, multifaceted cultural experience. Its differentiated approach spans a physical collection, a rich archive, and dynamic events, making it a hub for both art connoisseurs and casual visitors. VIDEM embraces inclusivity and accessibility, inviting people of all ages to explore and engage with the world of visual design. Solution To extend its reach beyond the physical space, VIDEM has developed an integrated digital ecosystem composed of a website and a mobile platform. This ecosystem allows users to access information, book tickets, and experience virtual tours and interactive wikis, enabling engagement with the museum’s offerings even from home. The digital identity reflects the museum’s conceptual foundation: the wave nature of light, its manifestation through colors, and the geometric clarity of its architecture. These elements create a coherent, visually rich, and immersive experience that mirrors the museum’s physical and conceptual vision. https://guglielmogiomi.xyz/Baci-from-Cortona Mon, 28 Sep 2020 16:28:07 +0000 Guglielmo Giomi https://guglielmogiomi.xyz/Baci-from-Cortona Baci From Cortona Identity, Editorial Design 2018 <img width="1875" height="1249" width_o="1875" height_o="1249" data-src="https://freight.cargo.site/t/original/i/e45d861d55de7e138af864be5bc896a083b36d2e1b28f54864f0ad5e652a5831/71951306_455413918398451_8039864936261746688_o.jpg" data-mid="83991752" border="0" src="https://freight.cargo.site/w/1000/i/e45d861d55de7e138af864be5bc896a083b36d2e1b28f54864f0ad5e652a5831/71951306_455413918398451_8039864936261746688_o.jpg" /> <img width="2568" height="1993" width_o="2568" height_o="1993" data-src="https://freight.cargo.site/t/original/i/2ac6f4a5f9f95f38c24c21cb6d5d4d42e163881647694b201e8ef02a411de2d1/24.jpg" data-mid="83991749" border="0" src="https://freight.cargo.site/w/1000/i/2ac6f4a5f9f95f38c24c21cb6d5d4d42e163881647694b201e8ef02a411de2d1/24.jpg" /> <img width="5010" height="3998" width_o="5010" height_o="3998" data-src="https://freight.cargo.site/t/original/i/585aefa6768fbc1c75eb7b7f86dfd08bf92cb5d01c48dd78d8e182b0bd203bba/DSCF1366-copia.jpg" data-mid="83991754" border="0" src="https://freight.cargo.site/w/1000/i/585aefa6768fbc1c75eb7b7f86dfd08bf92cb5d01c48dd78d8e182b0bd203bba/DSCF1366-copia.jpg" /> On occasion of UGA Cortona’s 50th anniversary (an exchange program launched by the University of Georgia in 1969) Kublai Klan curated an open-air exhibition to celebrate the special relationship developed between the program’s students and the locals. The project was based on the outcome of an open call which collected almost 1600 personal photographs and more than 20 hours of interviews, counting almost 200 participants. The photobook was distributed for free during the exhibition opening, which took place at the Parterre gardens in Cortona. The exhibition was part of the official programme of Cortona On The Move Photography festival's 9th edition. https://guglielmogiomi.xyz/Appartamento Thu, 29 Oct 2020 13:15:13 +0000 Guglielmo Giomi https://guglielmogiomi.xyz/Appartamento Appartamento Studio Identity 2018 <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/d6ec578b49394533ff4a60fcdda06110daf1a3c337fd510a32a513a83ffdb6fb/a15fc863000857.5aa265705854e.jpg" data-mid="87053585" border="0" src="https://freight.cargo.site/w/1000/i/d6ec578b49394533ff4a60fcdda06110daf1a3c337fd510a32a513a83ffdb6fb/a15fc863000857.5aa265705854e.jpg" /> <img width="1200" height="857" width_o="1200" height_o="857" data-src="https://freight.cargo.site/t/original/i/877889f78d93add3df2637f03353fac46a6f6a81a313f8bef2ad1f3629b91476/cfd68b63000857.5aa299533f8fe.jpg" data-mid="87053590" border="0" src="https://freight.cargo.site/w/1000/i/877889f78d93add3df2637f03353fac46a6f6a81a313f8bef2ad1f3629b91476/cfd68b63000857.5aa299533f8fe.jpg" /> <img width="2262" height="1596" width_o="2262" height_o="1596" data-src="https://freight.cargo.site/t/original/i/6ee9dfb2c72cadca54dbd6dea9d39075b1b4a415898e615447e74983b21eb541/Appartamento-Studio-Targa.png" data-mid="87053586" border="0" src="https://freight.cargo.site/w/1000/i/6ee9dfb2c72cadca54dbd6dea9d39075b1b4a415898e615447e74983b21eb541/Appartamento-Studio-Targa.png" /> ContextAppartamento Studio is a hybrid creative space located in the historical centre of Florence, Italy. Designed to feel inclusive and homely rather than conventional or corporate, the space encourages creativity, collaboration, and personal expression. Its dual nature—both private and open, intimate yet structured—required a visual identity that could balance discretion with coherence, adapting seamlessly to a variety of physical and digital contexts. The branding needed to resonate with the studio’s eclectic artifacts and objects while maintaining a sense of unity across the space. SolutionThe visual identity of Appartamento Studio reflects its hybrid nature through a design that is understated yet rigorously defined. It employs subtle, minimalistic elements and a restrained palette to maintain discretion, while clear rules and consistent guidelines ensure cohesion across all applications. This approach allows the brand to interact harmoniously with both the interior environment and external communications, making it adaptable to diverse objects, materials, and contexts. The result is a visual identity that is simultaneously intimate, approachable, and professional, reinforcing the unique character of the studio while remaining flexible and enduring. https://guglielmogiomi.xyz/Lapis Mon, 28 Sep 2020 18:38:07 +0000 Guglielmo Giomi https://guglielmogiomi.xyz/Lapis Lapis Identity, Product, Web Design 2017 <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/4d34acedbf36d373e998d3a2fb50a4a3ee8a481645d2eabbc7bf6e8d1445a341/IMG_4388-thumb-1.jpg" data-mid="84337107" border="0" src="https://freight.cargo.site/w/1000/i/4d34acedbf36d373e998d3a2fb50a4a3ee8a481645d2eabbc7bf6e8d1445a341/IMG_4388-thumb-1.jpg" /> <img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/d03879078a1dfcd5795cd8c1810d7f6829f3994de182523c4a5579673632f381/computer-sito.jpg" data-mid="84337111" border="0" src="https://freight.cargo.site/w/1000/i/d03879078a1dfcd5795cd8c1810d7f6829f3994de182523c4a5579673632f381/computer-sito.jpg" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/b4afd1b9dd51a86b5ef62dbcb223eb451d774482f6605dd0ea3d16e00780ff9d/IMG_5861.jpg" data-mid="84337112" border="0" src="https://freight.cargo.site/w/1000/i/b4afd1b9dd51a86b5ef62dbcb223eb451d774482f6605dd0ea3d16e00780ff9d/IMG_5861.jpg" /> <img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/190d45e4434dd49e19143b43f699cd8ef5b1ef2a0fbb90d5b6e9cdf62af35d24/pack.gif" data-mid="84337114" border="0" src="https://freight.cargo.site/w/1000/i/190d45e4434dd49e19143b43f699cd8ef5b1ef2a0fbb90d5b6e9cdf62af35d24/pack.gif" /> <img width="5298" height="3532" width_o="5298" height_o="3532" data-src="https://freight.cargo.site/t/original/i/929fea95912c957220065631feeb54233c0e1034e22c87dd4cf0eb7aaaddb708/IMG_5722_170114.jpg" data-mid="84337113" border="0" src="https://freight.cargo.site/w/1000/i/929fea95912c957220065631feeb54233c0e1034e22c87dd4cf0eb7aaaddb708/IMG_5722_170114.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/00edf93916d443a0c8fe87e266121de988c0b1b73ac317f4a92496a76a1803b9/IMG_8351.jpg" data-mid="84337109" border="0" src="https://freight.cargo.site/w/1000/i/00edf93916d443a0c8fe87e266121de988c0b1b73ac317f4a92496a76a1803b9/IMG_8351.jpg" /> <img width="4793" height="3196" width_o="4793" height_o="3196" data-src="https://freight.cargo.site/t/original/i/98a1a03cd517ce138019f397ba140a105dce348d770e0ad74af7c85c3bb8ecb6/IMG_8403.jpg" data-mid="84337108" border="0" src="https://freight.cargo.site/w/1000/i/98a1a03cd517ce138019f397ba140a105dce348d770e0ad74af7c85c3bb8ecb6/IMG_8403.jpg" /> Lapis is an unconventional branding project that explores the essence of simplicity and presence. It reimagines how a visual identity can reflect a product whose primary function is minimal yet universal: a pencil, whose main purpose is to leave a mark. The project embraces subtlety, creating a brand that whispers rather than shouts, inviting engagement and participation. ContextThe project originated from a curious challenge: design a brand for a company that produces only one product—a pencil. While the pencil has many uses, its primary purpose is simple: to leave a mark. This purpose is inseparable from a supporting surface, a blank space, without which the pencil would be meaningless. Lapis embodies this idea: emptiness, silence, and absence become the foundation of the brand, creating a space—both metaphorical and physical—where users are free to fill it in their own way. SolutionThe Lapis identity revolves around the pencil and embraces simplicity, neatness, and careful craftsmanship. All brand artifacts are made entirely of paper, folded rather than glued, allowing users to unfold them and actively engage in the creation of empty spaces. Whether writing, drawing, or taking notes, the identity encourages personal interaction with the product while maintaining a minimalist, inclusive, and contemplative aesthetic. Lapis “uncorporates” branding, offering a quiet, open-ended experience that mirrors the pencil’s fundamental purpose. https://guglielmogiomi.xyz/Unbranding Mon, 28 Sep 2020 18:55:41 +0000 Guglielmo Giomi https://guglielmogiomi.xyz/Unbranding Unbranding Writing, Design 2017 <img width="2800" height="2000" width_o="2800" height_o="2000" data-src="https://freight.cargo.site/t/original/i/07b54a639b1b3eb79911af261f059a574e120c34e3618751e6d66df3844d4558/IMG_0156.jpg" data-mid="84395306" border="0" src="https://freight.cargo.site/w/1000/i/07b54a639b1b3eb79911af261f059a574e120c34e3618751e6d66df3844d4558/IMG_0156.jpg" /> <img width="1400" height="1000" width_o="1400" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ef8ab7c9d3af7f89bd46379cfe62cfda516df20aae813493d700f38df8559300/IMG_0178-2.jpg" data-mid="84395316" border="0" src="https://freight.cargo.site/w/1000/i/ef8ab7c9d3af7f89bd46379cfe62cfda516df20aae813493d700f38df8559300/IMG_0178-2.jpg" /> <img width="2800" height="2001" width_o="2800" height_o="2001" data-src="https://freight.cargo.site/t/original/i/81d7426d2904b6ddbb9dd76c4fd031fc9bfb4a9ae6196ef5d69de570831b44f8/IMG_0115.jpg" data-mid="84395315" border="0" src="https://freight.cargo.site/w/1000/i/81d7426d2904b6ddbb9dd76c4fd031fc9bfb4a9ae6196ef5d69de570831b44f8/IMG_0115.jpg" /> <img width="2800" height="2000" width_o="2800" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e5dc68dc2778de124a90a403b9cfa788242b4f02885bf01d0c76e66984ad891d/IMG_0152.jpg" data-mid="84395309" border="0" src="https://freight.cargo.site/w/1000/i/e5dc68dc2778de124a90a403b9cfa788242b4f02885bf01d0c76e66984ad891d/IMG_0152.jpg" /> <img width="2800" height="2000" width_o="2800" height_o="2000" data-src="https://freight.cargo.site/t/original/i/79a77663fdc342b8accee3343191502d46825ca91dcf8b13cbc64b3ad8eb8056/IMG_0160.jpg" data-mid="84395308" border="0" src="https://freight.cargo.site/w/1000/i/79a77663fdc342b8accee3343191502d46825ca91dcf8b13cbc64b3ad8eb8056/IMG_0160.jpg" /> <img width="2800" height="2000" width_o="2800" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b7f2b7c623b8d020d2611a9d9c78385d019ce5ab0fe0aa48c49a08d3660ea76b/IMG_0157.jpg" data-mid="84395307" border="0" src="https://freight.cargo.site/w/1000/i/b7f2b7c623b8d020d2611a9d9c78385d019ce5ab0fe0aa48c49a08d3660ea76b/IMG_0157.jpg" /> Unbranding is a theoretical inquiry of the "unbranding" paradigms from first appearances to early days.It represents the final project for the Bachelor thesis in Communication Design at Politecnico di Milano. It contains a brief explanation of the&nbsp;Lapis project and a theoretical deepening of "unbranding" concept through case history and theoretical analysis. Published in 2017. Available on request.